Social Media Blitz Reaches 6 Million


On July 29, more than 850 organizations and credit unions across 50 states and 11 countries took social media by storm for the 2nd annual #ILoveMyCreditUnion social media blitz. The goal of the grassroots campaign was to encourage authentic high-energy conversation across social media platforms to build credit union awareness. Approximately 60 credit unions and organizations from California and Nevada participated in the event.

With a global reach of more than six million people and a hearty 55,000 active engagements, the real success of this year’s campaign shifted to the creative content generated by over 7,000 people.

Led by the Illinois Credit Union League, participants had access to a new, user-friendly website for the campaign providing tools for organizations to download and deploy. While the creativity of the campaign collateral was notable, the shining light of the campaign was a focus on community giving. The Giving component for #ILoveMyCreditUnion day gave credit unions an opportunity to share their community engagement strategy to be entered into a raffle to win $1,000 to a charity of their choice. Ten winning credit unions were selected, including California-based Ventura CU. The Association of Vermont Credit Unions, winner of the $15,000 league raffle, selected The University of Vermont Children's Hospital to receive the donation.

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