The Credit Union Awareness campaign is officially launching in Nevada on Aug. 1, with four local credit unions participating!

This campaign is designed to increase consumer consideration and create consumer engagement with participating Nevada credit unions via paid digital advertising and an organic financial content strategy from YourMoneyFurther.com. This website is the consumer-facing platform featuring valuable financial content and credit union locator/matcher technology to help consumers gain insights on the credit union difference.

Financial Horizons CU, Great Basin FCU, Silver State Schools CU, and WestStar CU will be participating in the official YourMoneyFurther.com launch in Nevada. However, the entire state will benefit and is covered by both the consumer digital advertising program and organic financial content strategy.

Since April 1, nearly 20,000 Nevada consumers had visited YourMoneyFurther.com. 

The latest Credit Union Awareness update webinar (in April) presented the most recent figures on how this unique digital advertising campaign continues making huge strides when it comes to consumer awareness of financial services in the marketplace and how credit unions are different. Several credit union marketers and other professionals from Nevada, California, and elsewhere tuned in, with more than 300 individuals joining the presentation.

The webinar slides are available here, and the on-demand recording can be found here (use passcode Z5Mgh6#= if prompted).

Other useful resource are as follows:

• Campaigns.
• Create Your Credit Union's Listing.
• Digital Marketing Webinar Series.
• Demo Video (especially for those new to adding tracking).
  
  

If your credit union in Nevada or California would like to be involved in this locally based, results-driven campaign, email Leagues Vice President of Communications and Marketing Joe Keller.

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